RAW MATERIALS MATTER
We offer responsibly sourced natural fibre products crafted from natural and regenerated materials. By reusing existing materials or natural materials, we are able to reduce our carbon footprint and create environmentally friendly and skin-friendly products.
INTEGRATED SUPPLY CHAIN MATTERS
We are a technology-enhanced farm-to-fashion digital ecosystem, which means that we are able to trace the lifecycle of a product and avoid wastage to an extent.
CUSTOMIZED SOLUTIONS MATTER
We offer a customisable range of products based on a production-on-demand model that helps us reduce landfill waste and stockpile inventory.
RELATIONSHIPS MATTER
For our stakeholders in the natural fibre ecosystem, namely farmers, reelers, and weavers, we believe in establishing two-way empowerment. We do so by creating a sustainable value chain that offers them the benefit of choice and fair prices, as well as gives them a platform to showcase their products to a wider clientele.